I describe it as 'fun fair, playful and youth'. The staffs aren't that helpful though. I asked few questions but the only answer they gave me was "Please, check our website and e-mail us and no, you are not allowed to take pictures in here." But somehow, I managed to take only two pictures, discreetly. Anyway, this is a multi-brand store but I noticed that the major label that's all over the store was Marimekko; a Finnish design label. There were also accessories and the most prominent label was by Jennifer Corker with her polished brass signature. Overall, I found that the store has a grand look but somehow the items are very affordable. On the other hand, I'm not quite satisfied with the unwelcoming staffs that gives such a bad aura. Cheers.