Bluebird (by Alex)

The Shop at BLUEBIRD

The Shop at Bluebird was launched in 2005 and trades from an iconic Art Deco building on the Kings Road in London. It is very much an ever evolving concept store, selling everything from designer womens wear, menswear and accessories through to furniture, home accessories, gifts, books and music. Our Spa and Beauty areas were added in 2007.

The shop marks a return to the spirit of the Kings Road in the Sixties and Seventies, when the area was a melting pot of styles and fashions. Stock is constantly changing, as is the retail space, which is large enough to accommodate exhibitions and performance art.

THE BRAND DIRECTORY
WOMENS WEAR
0039
3.1 PHILLIP LIM
ACNE
AGLINI
ALEXANDER WANG
AMERICAN VINTAGE
ANGLOMANIA
ANYA HINDMARCH
APC
APC MADRAS
ATHE VANESSA BRUNO
BASSIKE
CHARLES ANASTASE
CLEMENTS RIBEIRO
COMME PLAY
COMME DES GARCONS
COSTUME NATIONAL
CROSSLEY
CURRENT ELLIOT
DARKSHADOW BY RICK OWENS
DEMY LEE
DVF
ELIZABETH & JAMES
ETOILE ISABEL MARANT
FRED PERRY
HALSTON HERITAGE
HELMUT LANG
ISABEL MARANT
IRWIN AND JORDAN
J BRAND
JASMINE DI MILO
JOSH GOOT
KRISTINA T
L’AGENCE
LOCAL
LOT 78
LOTTY B
LUELLA
MARC BY MARC JACOBS
MARNI EDITIONS
MM6 MARTIN MARGIELA
McQ
MEADHAM KIRCHOFF
MICHAEL STARS
MOSCHINO CHEAP N CHIC
MULBERRY
NILI LOTAN
ORLEBAR BROWN
OSMAN YOUSEFZADA
PETER JENSEN
PETER PILOTTO
RAG AND BONE
RICHMOND X
RICK OWENS
RIKA
SARAH ARNETT
SEE BY CHLOE
SONIA BY SONIA RYKIEL
SPLENDID
T BY ALEXANDER WANG
THE ROW
TWENTY 8 TWELVE
VANESSA BRUNO
WOOLRICH

 

MENSWEAR
3.1 PHILLIP LIM
5TH AVE SHOE REPAIR
ACNE
BSTORE
COMME DES GARCONS
COSTUME NATIONAL
DARKSHADOW BY RICK OWENS
DRAKES SCARVES
FLOUZEN
FRED PERRY STUSSY
HARTFORD
HELMUT LANG
JAMES PERSE
KITSUNE
KRIS VAN ASSCHE
LOT 78
LEVIS VINTAGE COLLECTION
MARC JACOBS
MARTIN MARGIELA
McQ
MISSONI
NUDIE JEANS
ORLEBAR BROWN
PAUL SMITH
RAF BY RAF
RICK OWENS
SURFACE TO AIR
SURFACE TO AIR KINGS OF LEON
TURNBULL & ASSER
VELOUR
VICTOR & ROLF
WOOLEN MILLS
WOOLRICH

STORE LAYOUT

With 10,000 sq ft, the space is dedicated to displaying everything in a unique but informal setting. Concept rails and walls with individual shelves to hold handbags make this a visual experience. A huge table filled with design books takes up most of the centre. 

Shoes on tables, handbags on walls  -  you can admire it all. A good selection of patent court shoes and new season bags

 SIGNATURE STYLE

A great mix of designers here, from chic French brands such as Isabel Marant and Vanessa Bruno to hot British name Richard Nicoll and favourites like See by Chloe. From younger trend-led styles through to sophisticated evening wear for the fashion savvy, there's something for everyone. There seems to be an excess of cashmere and knits. Sonia Rykiel's brightly coloured range would brighten up your wardrobe all winter. Or look instead for more original pieces by Manoush. A good range of denim labels, too. 

My opinion

I liked this shop. Staff there is always smiling and very polite. Always want to help you and shows a lot of attention to you.

The interior is very cool. Its not crouded. There are a lot of vintage things, which attracts attention.

I also liked the lighting instaliation in this shop

Located in London’s hippest fashion emporium on the King’s Road, the Shop at Bluebird (S.A.B.) is an ultra chic mecca for all things fashion, spa, interiors, accessories, events and pop-up stores.

http://www.theshopatbluebird.com

 

The Shop at Bluebird
350 Kings Road
London
SW3 5UU