Sunday, 14 November 2010

Browns (by Alex)


 


23 - 27 South Molton Street London W1K 5RD


History:
Joan Burstein created Browns with her husband Sidney in 1970. Once a small boutique housed on the ground floor at 27 South Molton Street, Browns rapidly became one of London’s most important fashion destinations and grew quickly, expanding through five connecting townhouses with number 23 being exclusively for men. Joan Burstein is credited with discovering such talents as John Galliano, Alexander McQueen, Hussein Chalayan and Commes des Garcons. Her talent for spotting future fashion super stars, "is nothing more than a hunch, "it just happens", she says. “People say, ‘How can you tell?’. It’s a gut feeling. It’s a gut instinct."



Today, Browns is just as revolutionary as it ever was. One of London’s most valued fashion landmarks, it continues to offer pieces that have been individually handpicked from the world’s top designers. "We buy only pieces we like, we edit tremendously. It’s all about quality and individuality. It’s all a concept." says Mrs Joan Burstein.
Browns offers a special personal service and the ultimate shopping experience for clothing and accessories for men and women under one roof.
Across the Street is our Browns Focus store which is yet another great shopping experience. Browns Focus is targeted at the sophisticated, cutting edge market.

My opinion:

Browns is very cute, and not big boutique. There was not a lot of people. Music is very suitable in this elegant shop, they're playing jazz. The lightings there are not bright and atmosphere is very good.
I really liked one decoration, it's like, when you're going up stairs, on your left hand side, there are shelfs inside the wall, closed with a glassю And Behind glass there was Christian Loubutin heels. It looks very great.
I could not take photos inside, so this is the only photo of it, but you may see.


There are 7 stores from Brown "family":


 * Browns (24-27 South Molton Street) 
* Browns, sloane st. (6c Sloane Street) 
* Browns men  (23 South Molton Street) 
* Browns shoes (59 Brook Street) 
* Browns focus (38-39 South Molton Street) 
* Browns brides (12 Hinde Street) 
* Browns labels for less  (50 South Molton Street)

At Browns you can buy the latest fashion collections from Lanvin, Bottega Veneta, Balenciaga, Marni, Marc Jacobs, Azzedine Alaia and more.

All list of designers you can check on official website
 www.brownsfashion.com